HOUSER
Product development
UX Design
«Booking accommodation for your desired vacation or for a simple weekend getaway is no longer a tedious task without giving up any details.»
DURATION
January-June
2022
ROL
Co-Founder & UX Designer
RESPONSABILITIES
Concept
Investigation
Wireframes & mockups
Usability testing
Prototyping
Accessibility
LANDING
The approach prior to the start of the project focused on a clear value proposition: to add a new functionality within a highly competitive market. In this way, this project promised to offer users a new way of understanding online reservations.
In the same way, the existing and well-known search engines should be taken into account in order to optimize and agglutinate all those functions in a new and unique search engine: Houser.
INVESTIGATION
ANALYSIS
- Market analysis
- Environment assessment
- Interaction with the user
IN DEPTH
- Competitive audit
- Target segmentation
- SWOT and Porter’s 5 forces
FINDINGS
- Weaknesses
- Opportunity
- Target audience
PAIN POINTS
MONOTONY
Eternal and repetitive searches
HETEROGENEITY
Poorly representative and/or scarce images
IMPRECISION
Inaccurate and unequal information
DISJOINTED
Difficult to compare among a selection
THE CHALLENGE
A simple web page that allows an agile, pleasant and efficient search, offering a tool to compare, in one place, the best accommodations for you.
PERSONA
GOALS
- A simple and easy way to discover and book a rental home.
- «By watching a video, the house is always much easier to visualize.»
FRUSTRATIONS
- «It’s frustrating when not all rooms are shown in the photos.»
- Confusing cancellation policies
- «I get bored after several houses.»
SKETCHING
(Desktop & Mobile)
WIREFRAMING
MOCKUPS
TO MOBILE
USABILITY STUDY
- I
- II
- III
- IV
- V
Lack of awareness of the new feature and its function
Poor composition in the mobile comparator
Impossibility to save accommodations as favourite
No search through the map
Inconsistent font size
Include a banner explaining each of the buttons and possibilities.
Reorganize the screen in order to display several accommodations simultaneously.
Add favorites button in the accommodations and its corresponding section in ACCOUNT.
Include a MAP search engine that allows you to explore new accommodations while scrolling.
Compare and standardize sources from a holistic point of view.
ACCESSIBILITY
PLURALITY &
CIRCULARITY
Choose the search mode that best suits you each time, easily switch between them and compare.
STRUCTURE
Each page has been designed to perfectly delimit the information and content in respective blocks according to the Gestalt principles.
COLOR & FONTS
All colors and fonts have been thoroughly reviewed to ensure an excellent experience for all types of users.
HI-FI
COMING SOON...
- New usability study
- New opportunities
- New markets
- Improved design and
- functionality
New functions and features
- Review
- Continue
- Move forward
LEARNINGS & REFLECTIONS
v»Putting yourself in the shoes of different users is an arduous task. Different thoughts, feelings and points of view must be considered to come together in a unique and, above all, useful design. With Houser, we have sought to change the way of finding accommodation with the aim of making this task livelier and more dynamic».
Houser has been a complex and challenging project as the different screens and search engines followed one another. However, it has also been an enriching experience since, after effort and dedication, it is rewarding to be able to interact with the product and, above all, to be useful to users.