APARTE CLOTHING
#Brand development
#UX Design
SLOW FASHION
ETHICALLY MADE
«The rise of fast-fashion has serious consequences on our environment, favoring climate change, the pollution of our seas and our society.»
APARTE CLOTHING
#Brand development
#UX Design
SLOW FASHION
ETHICALLY MADE
«The rise of fast-fashion has serious consequences on our environment, favoring climate change, the pollution of our seas and our society.»
DURATION
January-June 2022
ROL
Co-Founder & UX Designer
RESPONSABILITIES
Wireframes & mockups
Usability testing
Concept
Investigation
Prototyping
Accessibility
DURATION
January-June
2022
ROL
Co-Founder & UX Designer
RESPONSABILITIES
Concept
Investigation
Wireframes & mockups
Usability testing
Prototyping
Accessibility
(KICK OFF)
Aparte Clothing was born from the conviction of change, betting on local, ecological and timeless fashion. It seeks to expand the concept of sustainability, creating not only fully sustainable garments, but also a community around them.
Previously, the brand had a heterogeneous website designed based on the Desktop version and adapted to other devices (graceful degradation). A discontinuous and cluttered design weakened the importance of its products and, above all, its philosophy.
THE PROBLEM
How to offer a responsive solution with a minimalist user-centered design highlighting the product and the project?
PERSONA
JAVIER
37
Bachelor of Fine Arts
Perth
2 children and 1 dog
Gallery owner
ARNAU
22
Business Administration
Madrid
Single
Student
Javier graduated in fine arts in France, where he got interested in fashion. He currently lives without a smartphone or television, only a laptop to work as the owner of a renowned art gallery where he supports all kinds of projects related to any change in our society.
Arnau, a Business Administration student, is an extroverted guy in love with fashion. As a centennial, he spends hours with his smartphone looking for the latest trends and tips on social networks. This way, he is always up to date on sales and discounts.
PERSONA
Meet our users
JAVIER (37)
Bachelor of Fine Arts // Perth // 2 children and 1 dog // Gallery owner
Javier graduated in fine arts in France, where he got interested in fashion. He currently lives without a smartphone or television, only a laptop to work as the owner of a renowned art gallery where he supports all kinds of projects related to any change in our society.
(22) ARNAU
Business Administration // Madrid // Single // Student
Arnau, a Business Administration student, is an extroverted guy in love with fashion. As a centennial, he spends hours with his smartphone looking for the latest trends and tips on social networks. This way, he is always up to date on sales and discounts.
USER JOURNEY
How do users interact with others fashion websites?
SITE MAP
As we have seen, the path is not an easy one, let’s keep it simple
SKETCHING
Starting with paper
Creating different versions of the same screen enhances the most creative solutions. In this case, we started with the mobile version since this size is the most used by users. You can see five versions of the home page designed with the help of dynamics such as Crazy Eights or How Might We.
LO-FI WIREFRAMES
THE FLOW
USABILITY STUDY
INSIGHTS
ACTIONS
INSIGHTS & ACTIONS
P0: No confirmation page once the payment is done which may be confusing
Add a “Thank you” POP-UP when payment is received :A1
P0: No information about the cart (products and price) on check-out
Add a cart review on “Check-out” and “Payment” page :A2
P1: Incohesive font size and padding among different devices
Check and adjust proportionally through all devices :A3
P1: Disproportionate buttons on menu bar
Reduce and scale icons on “Menu Bar” component :A4
P1: Lack of visual element on “Eliminar” button
Add a “X” icon beside “Eliminar” button :A5
P2: “Best sellers” section with little appearance
Double “Best sellers” section to show more products and increase section’s size :A6
P2: No consistency through different flows
Draw the same flow on all devices :A7
HI-FI
LEARNINGS & REFLECTIONS
«Bringing a project of this caliber to reality has been an exciting yet arduous task. The level of involvement in believing in the philosophy of the brand increases exponentially, leading to greater dedication and sensitivity. In addition, the integration of a resposnive solution has allowed us to establish and explore new knowledge and subjects».